Before you jump to the bandwagon that postcard printing is the best marketing tool you can have, it’s vital that you know what personalized postcard printing is about. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Every aspect plays an important role to ensure that you are only getting high quality.
The size of postcard does not necessarily indicate that there will be just a standard size to fit all postcard sizes. The reason for this is that, different sizes require different printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. So to not be surprised by the prices of printing the postcard, it is a smart move that you get quotes first prior to printing it. By doing so, it will show you figures that you need to settle for the postcards.
Matte and glossy finish are the two types of finishes that you can go for in your paper stock. If you want your personalized postcard be printed in full color, then you have to go between CS2 and C1S stock.
In C1S stock, one side of it is glossy and one side is matte while when you are using a CS2 stock, both sides have been given a glossy finish. Between these stocks, it is the C1S that was mostly used since the ink in postcard printing doesn’t dry up on the gloss part of the paper stock and for that, they lead in printing on matte side of stock.
Asking for the file format being accepted by the printing company is something you should not disregard when talking about design file formats. Despite the fact that there are some printing companies that are accepting different file formats, still there are some that are using limited types of file format and software for their design creation. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.
Finishing is as important as the first couple of steps mentioned for postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. The latter provides that shiny feel and look to the postcard.
On the other hand, if you want something that lets you print postcards fast and doesn’t care much about the gloss or shine it creates, then you’ll do fine with Aqueous coating. The reason here is that, aqueous coatings dry fast and for that, it is not hindering continuous printing process.